Plan Ahead!

As you may be aware, London has Tube strikes scheduled this week - commencing at 9:00pm today, Monday 28th April, and affecting services through until Wednesday 30th April inclusive. Although, the Healthcare Apps Summit won’t be affected by this strike, we highly advise you log on to www.tfl.gov.uk to plan your route or method of travel to London Victoria.

We look forward to seeing you tomorrow!

MHRA speaker now confirmed! David Grainger, Senior Medical Device Specialist, MHRA will now be attending and speaking at the Healthcare Apps conference on the latest guidelines from the MHRA

Healthcare Apps 2014 is the only two-day conference dedicated to mobile apps in the pharmaceutical and healthcare industries

Mobile applications (apps) are flooding the market at breakneck speed. As well as transforming healthcare IT, mobile apps are opening new and innovative ways to improve health and healthcare delivery.

End users can manage their own health and wellness, promote healthy living and gain access to useful information.

With demand growing at an exponential rate, medical apps can help the healthcare and pharma industries achieve their business goals and engage with target audiences.

According to industry estimates, 500 million smartphone users worldwide will be using a health care application by 2015, and by 2018, 50 percent of the more than 3.4 billion smartphone and tablet users will have downloaded mobile health applications.

The world of mobile healthcare apps is rapidly evolving with more organisations buying into the benefits and high return on investment through effective marketing and promotion. With on-going regulatory guidance, technical considerations, branding and creating awareness are all challenges the pharma and healthcare industry are faced with.

Some challenges app developers are faced with:

  • Are the healthcare apps validated? Do they bring any real value? Are there any health benefits?

  • Where is the value in creating mobile apps – what about the longevity?

  • Engaging end users – measuring usage and performance

  • How to build branding and loyalty through mobile apps.

Pharma IQ’s inaugural Healthcare Apps Summit has been carefully designed to tackle these challenges. With successful case studies and presentations from the pharma, healthcare, app developers and regulatory bodies, this event is not to be missed!

Why you can’t afford to miss Healthcare Apps 2014:

  • Hear about the regulations and guidance on healthcare mobile apps
  • Find out how to successfully promote and create awareness to ensure you engage with your users
  • Case studies and experts demonstrate how to design, develop and deliver your apps
  • How to ensure a return on investment on your apps
  • Interoperability, data protection and risk management
  • Meet and network with leading professional experts

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